Search Engine Marketing (SEM) is one of the best online marketing strategies with internet marketing in the digital age with increasingly competitive competition. SEM has a goal to make a brand appear on the main page of the Search Engine Result Page (SERP) even though in SEO, this strategy is not good enough. The way it works is by advertisers then targeting keywords that have relevance to the product being sold. You can visit our website to know about Content Marketing Agency.
So, when someone writes those keywords on Google or other search engines, the ad will be displayed on the first page of the search.
SEM has a fairly high percentage of success when compared to advertising on mass media such as newspapers and television. Advertising on mass media tends to only increase brand awareness. People who search for something in search engines usually really need information. Therefore, this strategy is far different from the advertisements on television that are shown to everyone.